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so the business success (2)

Sparkling franchise business is recognized in the last three years. Behind the development of this great also leave a big PR for actors and observers in this business. As found in the survey, some states do not continue with the franchising system. We note from the interviewer, at least there are two main reasons for them. First, they can not managamen its franchisee or problems with franchiseenya. Second, they are not ready memfranchisekan business, can not even tend to manage the management franchisenya.


I see there are about 48 brands difranchisekan this year 2008, and even data from the 700 that we can brand a few relatively less known publicly. Of course, growing up to do not only their contemporary corn, but how to encourage this to be BO subtansi business.

Note this is a small learning is good. Indeed, success and failure have become law in a business. However, How do you keep business franchises or sustain from the eternal and avoid failure? A question that is difficult in the franchise business practices, but not mean can not! According sparing me, there are four important issues that must be mastered and implentasikan by the franchisor in perpetuity business.

1.Branding.
Buy a franchise synonymous with buying a brand, therefore
creating a strong brand certainly can not ditawar again,
especially in the middle of business. Please note that
the brand is able to create great image of course,
trust and performance of your franchise. Even more likely
to conquer consumer brands, compared with the less famous.
2.Support.
Succeed franchisee outlets needed to support both ongoing
operational support and marketing support. This you can do, from the Start
employee training, grand opening assistance, job evaluation, support, marketing, etc.
3.System.
Build a good business system & reliabale.
There are even buying term franchise also identical to buy the system,
the franchise can build your effort
management system, financial, marketing, human resources management, etc
4.People.
To mengeksekusikan well clear of these people needed
the right person to fill the position in each of your franchise organization.

Overall survey results show the potential and contribution of business franchises that more increases to the national economy. For that, the supervision and guidance of the franchise business is very much needed fore. Congratulations & have successfully created you!

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